PR Newswire
BENTON HARBOR, Mich., Feb. 2, 2021
BENTON HARBOR, Mich., Feb. 2, 2021 /PRNewswire/ -- Over the last year, consumers have spent more time at home than ever, spurring updates, renovations and new builds to fit their ever-changing needs. Whirlpool Corporation, the world's leading kitchen and laundry appliance company, will showcase its latest appliance innovations that meet those needs at the 2021 NAHB International Builders' Show (IBSx) Virtual Experience on Feb. 9-12, 2021.
Whirlpool Corporation brings its diverse family of brands – Whirlpool®, Maytag®, KitchenAid® and JennAir® – to the virtual event, highlighting product solutions that are uniquely tailored to satisfy the needs of various consumer preferences and lifestyles. Using in-depth consumer insights, Whirlpool Corporation brands are uniquely crafted to complement the character and style of different home types, no matter how those homes may evolve.
"There has been a significant shift in life at home in 2020, with people spending more time in their homes, and demanding more from them," said Kelly Safis, General Manager, Builder Sales at Whirlpool Corporation. "Our builders can always count on us to keep up with changing consumer needs, and provide quality appliances that fit the visions of their customers."
On the home page of the company's virtual booth, attendees can expect to see products that reflect the latest industry and design trends. A few of the new, featured products at IBSx include:
In addition to being showcased in a virtual booth, Whirlpool Corporation appliances can also be found in three Professional Builder Show Village Homes:
Explore these homes via a digital tour guide or check them out on your own. Whirlpool Corporation's virtual booth can be accessed during IBSx through March 31, 2021.
For more information about the company's presence at IBSx and events taking place on the virtual platform, visit www.whirlpoolpro.com/ibsx-2021. For more information about Whirlpool Corporation, its portfolio of brands and other offerings for building industry professionals, visit WhirlpoolPro.com.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is the world's leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com., or find us on Twitter at @WhirlpoolCorp.
1 WDT970SAK & WDTA80SAK; Based on usable volume. Handle styles vary by model.
2 Models with Extra Power option: MHW8630H, MHW6630H, MHW5630H. Based on cleaning score of 20-lb load, among leading front load brands, Heavy Duty cycle plus Extra Power vs. comparable cycles and options.
3 Appliance must be set to remote enable. WiFi & App Required. Features subject to change. Details and privacy info at maytag.com/connect.
Contact: Kelly Bradley, [email protected]
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SOURCE Whirlpool Corporation
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